About Me

Designed and delivered enterprise CDP and data activation solutions across Salesforce Data 360, Marketing Cloud, and Salesforce CRM for retail and e-commerce clients.

• Designed a scalable enterprise CDP solution unifying about 60M customer records in Salesforce Data 360
• Integrated Databricks, SAP, Salesforce CRM, and Marketing Cloud into a governed activation architecture
• Defined atomic to aggregate to CRM-ready data layers for analytics and personalization
• Led a cross-functional delivery team of 5 to drive implementation and adoption

Architected and delivered MarTech capabilities spanning Service Cloud, Marketing Cloud Engagement, Marketing Cloud Personalization, and Data 360 across retail and digital channels.

• Built the Salesforce foundation for both e-commerce and retail channels
• Implemented zero-copy federation between Snowflake and Salesforce Data 360 for about 4M customers
• Defined data models and API integrations enabling a unified customer view and cross-channel activation
• Supported launch of a loyalty program on Salesforce Loyalty Cloud, reaching about 20% penetration in year one
• Directed a cross-functional team of 4 to deliver scalable and compliant solutions

Advised leadership teams and delivered digital transformation initiatives across fintech, e-commerce, and online services.

• Advised C-level stakeholders across the US, UK, Poland, Germany, Russia, China, and France
• Designed and delivered CRM and marketing automation programs using HubSpot and custom solutions
• Supported customer bases from 1M to 10M+ users with omnichannel personalization and campaign automation
• Led delivery teams ranging from small squads to 30+ members

Led strategic marketing and digital initiatives in banking, working across product, IT, data, and sales teams.

• Drove go-to-market strategy for the IKO mobile banking app, reaching about 20% adoption of a 6.5M customer base at launch
• Co-led rollout of the BLIK payment system, securing about 35% of Poland's payment acceptance network
• Supported international expansion into Germany and the Czech Republic for enterprise clients
• Supervised a dedicated marketing team and cross-functional collaboration