CRM and Marketing Automation Transformation for E-Commerce
Architected the digital transformation of the Polish national lottery operator based on the Salesforce ecosystem capabilities.
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Migrating Consent from Salesforce CRM to Marketing Cloud Next: The Cache Trap
A practical migration pattern for moving existing Salesforce CRM consent into Data 360 and Marketing Cloud Next without creating a mismatch between the visible consent DMO and the state used at send time
Read About Migrating Consent from Salesforce CRM to Marketing Cloud Next: The Cache Trap
Guides
How to Keep Consent in Sync between Salesforce, Data 360 and Marketing Cloud Next
Blueprint for a validated, 3-flow system to achieve customer consent synchronization across Marketing Cloud Next, Data 360, and Salesforce CRM
Read About How to Keep Consent in Sync between Salesforce, Data 360 and Marketing Cloud Next
Guides
Server-Side Processing of Form Handlers in Marketing Cloud Next
A practical end-to-end guide to processing external form submissions through your backend and securely sending them to Salesforce Marketing Cloud Next Form Handlers with OAuth client credentials.
Read About Server-Side Processing of Form Handlers in Marketing Cloud Next
Guides
How to Debug Salesforce Automation Event-Triggered Flows
A practical guide to debugging Salesforce Automation Event-Triggered Flows when $Record is null, including the subflow pattern and live end-to-end validation with Automated Process debug logs.
Read About How to Debug Salesforce Automation Event-Triggered Flows