Project Case Study
CRM and Marketing Automation Transformation for E-Commerce
Architected the digital transformation of the Polish national lottery operator based on the Salesforce ecosystem capabilities.
Overview
This engagement established advanced CRM and marketing automation capabilities for Totalizator Sportowy based on the full suite of Salesforce products.
Key Scope
- Designed the Salesforce platform architecture across CRM, Data 360, Marketing Cloud and Loyalty Cloud.
- Implemented zero-copy federation between Snowflake and Salesforce Data 360.
- Defined canonical data models and integration contracts for customer, interaction, and activation domains.
- Enabled hyper-personalized automated activation flows powered by a unified customer view.
Outcomes
- Unified customer profiles across channels with governed synchronization patterns.
- Reduced data movement complexity with federation-first architecture decisions.
- Improved campaign relevance and operational alignment between digital and retail teams.