Project Case Study
Global Launch of Cyberpunk 2077 on GOG.com
Orchestrated the global release and digital distribution strategy for one of the most anticipated titles in gaming history.
Overview
Led the strategic communication and platform positioning for the global launch of Cyberpunk 2077 on GOG.com, ensuring seamless integration between the storefront, GOG Galaxy client, and the CD PROJEKT RED ecosystem.
Key Scope
- Managed high-stakes communication and release cycles across international markets.
- Collaborated with engineering teams to align GOG Galaxy features with user data requirements for a unified player experience.
- Acted as a bridge between executive leadership (CD PROJEKT Group) and technical teams to ensure brand and platform consistency.
- Navigated complex post-launch technical challenges, maintaining transparent data-driven communication with a global user base.
Results
- Successfully supported one of the largest digital product launches in history on GOG.com e-commerce store.
- Drove significant user acquisition for the GOG platform through integrated 360 communication and marketing strategy.
- Established robust internal frameworks for cross-functional collaboration between PR, Marketing, and IT under extreme delivery pressure.