Project Case Study
Enterprise Data Integration and Activation for the UK-based Retailer
Led the Customer Data Platform stream of an enterprise digital transformation program across Salesforce Data 360 and Databricks.
Overview
Led the data integration and architecture workstream for a complex enterprise transformation, aligning upstream data engineering with downstream marketing and CRM activation.
Key Scope
- Built a scalable CDP solution based on Salesforce Data 360 and Databricks capabilities.
- Defined layered data products from atomic ingestion through aggregate curation to CRM-ready outputs.
- Established integration standards supporting secure and auditable activation paths.
- Enabled coordinated execution across Salesforce core platform, Data 360, and Marketing Cloud.
Results
- Improved data quality and trust through explicit layer ownership and governance controls.
- Accelerated activation readiness for campaign and CRM teams.
- Reduced cross-team handoff friction with clear integration contracts and shared operating model.